….Because you’re worth it!( L’Oréal)… The Power to be your best (Apple Computers) …Be the Best (The British Army) I often tell the story of the 1970’s Chinese TV family, the joke is that an American kid comes to stay. The joke plays out thus..Big bowl of apples...
Sadly the “problem” of Britishness doesn’t just affect British people! It’s a universal problem!We used to see it as a benefit, but times have changed, technology has evolved, and slaughter and pillage are less rampant! Let me outline the problems I faced and see in...
